Harry Potter and the Half-Blook Prince

Harry Potter and the Half-Blood Princerelease date is set July 16, 2005, and is scheduled to break its own fastest best-selling title within 24 hours. For details click here.

Harry Potter the Order of the Phoenix sold 5 millions copies in 24-hours.

While JK Rowling is not sporting a Shoestring Book Publicity Budget, I'm bringing to your attention:

• Creativity in the book publicity campaign events
• Driving traffic 2-months prior to release date
• Branding a unique book series. Can you think of even one competitor?
• What started as a children's book series...is now venturing into the adult market (15% of sales). So, start with a narrow target market...and grow as the series grows.

JK Rowling had a vision with Harry Potter Book Series, and she's cashing in with every new release...Koodoos for her!