[Please excuse my slight disappearance, but my neurology-tag team consisting of my neurologists, neurosurgeon, neuropsychologist, and vestibular therapist have been taking all my time these days.
Why, you ask? Because last month I was diagnosed with an extremely rare brain disorder (less than 10 percent of the general population), called Arnold Chiari Malformation. To learn more, click here.
Interestingly, it was not a cause of my car accident…but possibly a cause why my recovery has been so poor. Oh well, c’est la vie. Count on me to be Empowered!
So, I plan to be in and out, as my body and/or brain allows… ]
As you recall, I have a
strong desire to build my book publicity around Talk Radio Shows.
I've been trying so hard to get some air time and believe me it's not an easy task.
But what if I finally get a shot...what will I say?
Of course I have a few questions mapped out...but will they guarantee me any sales?
Talk radio hosts are notorious for getting off subject, as it’s not their duty to sell our books. They have to keep up their ratings by keeping a lively, interactive and fun (often controversial) conversation going to “inform” their listeners attract loyal advertisers.
As authors, it’s our job to actually sell the books.Not everyone is
Mark Victor Hansen or Jack Canfield...if we were, we'd all be best-sellers!
Just like every book publicity effort, we have to assure the best return of investment (even if it’s “just” our time and their air time).
This is where Michael Dresser comes into play.
Please tell me you know who
Michael Dresser of The Michael Dresser Show is, right?
He
only interviews six book authors a day in his nationally syndicated talk show for the past 22 years in the icy cold state of Alaska.
Anyways Michael shares:
Book Selling Myth #1: Interviews Won't Move Books.Michael share is a fabulous interview with Bob Sommers, the host of The Recognized Expert radio show, that selling books through talk radio shows is a “process…an art…a strategy”.
While he interviews 1000s of book authors, he is also a guest 100s of time as well. Given his experience, when asked, how long does it take you to realize if his guest author has the skills, ability or "know how" to sell their book through his/her interview?
Michael’s reply was a whooping "13-14 seconds"!
Then asked, what's the percentage of book authors who actually have the skill, art or talent to actually "sell" books through talk radio shows?
Michael’s reply was "6 percent"!
The odds
are against us, my dears!
Therefore all the hours spend of pitching your way to secure the scarce and valuable air time, and the majority of book authors are NOT selling any books, let alone millions!
What a waste of time!
Yeah, yeah, I hear you “It’s good publicity”, but who cares if they hear you and do nothing in our favor.
Believe me…I love to talk…and I love to talk about my passions, such as my book (as every other author), but I don’t have hours to waste just to have a nice conversation with a host and be aired for others to hear a “interesting show”.
I wrote my book to be bought—period.
Now, I’m an avid national public radio listener, and it’s true, I can listen to show after show and be emotionally captured to hear the “story”…but how many times have I bought something…Nil!
I have stopped the car a dozen of times in my life to take a down a website to check out and even once called an 800# for a free gift, but I have yet to buy anything…let alone a book!
I’d be crazy to think as a new author that I can without a doubt be in the six-percent who sells books via talk radio shows without getting a little bit of help. (Since all my neurological tests state that I’m “sane”, I'm gonna' stick with the pros, and not waste anymore time, thanks).
In Michael’s Media Coach training, we'll. . .
· Learn how to turn any interview into profitable sales for us
· Learn how to fit our message to how the audience relates
· Learn exactly what to say so that our audience experiences personal recognition of our interview
Yes, I purposefully changed a few words, because I am starting his coaching session this Wednesday, April 13, 2005, and I want you to be his next student.
Hop over to MyMediaCoach.com right now!
Once you are there,
- Listen to his free interview (I’ve already listened to it 3 times, and still take notes each time to capture every single word),
- Sign-up for his 5-day free mini-course, but most of all,
- Call or email him today to get YOUR free instant consultation.
Michael Dresser is just plain amazing! Knowledgeable, has a bunch of Sabra Spunk, and he genuinely cares about his clients, the power of talk radio, and making us profit from it.
I can't wait to be one of his protege's and I want you to be one too.
Okay...so, what's Michael Dresser's Private Media Coaching cost?
It’s Soooo affordable you will NOT say "No"!
I couldn't.
If I can fit it in my Shoestring Budget, so can you!
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Book Publicity,
Talk Radio,
Shoestring Budget,
Michael Dresser,
Media Coaching========================================
