Sunday, February 27, 2005

Empowering Book Authors on A Shoestring Budget

First, thank you (my loyal readers) for staying tuned to this blog.

Second, I apologize for being a way for the week.

Third, please logon to Empowering Women Right Now Blog as often, if not more, to catch-up on all the new-news and projects I'm working on. That will be the primary blog where I share everything. There's tons of marketing online and offline that will ultimately aid in your book publicity.

I will keep very specific book-publicity materials here.

Here's some examples (details and examples at Empowering Women Right Now Blog):

- Press release campaign positions you as an authority on your topic. I'm becoming known for (local & national):
Empowering women, Women entrepreneurs, Work-at-home-moms, then home-business professionals and entrepreneurs in general.

- Writing articles and sending to ezinearticles.com and more...(more on this subject later)

- Targeted audience for your website with a specific-USP (Unique Selling Point). See EmpowerWomenNow.com for what I mean.

- Hosting/Organizing a local event yourself: Toledo Home-Business Moms Expo

- FREE resources at your Website:

Please sign-up for all my resources, duplicate the theories, and re-print the articles protected by copyrights.

Remember: The Marketing Law of 7 (6-10, depending on the resouce quoted):

It takes 6-10 times of you and your products or services to be promoted or publicized before a purchase is made. Your website has to be your online storefront where visitors surf by frequently. During which time you need to build trust and respect (as an expert), so they will ultimately purchase your products.

Here's the great thing about creating content: as an author, you have your book with your own the copyrights. So re-print them in various mediums for maximum publicity. No one else is going to do this, but you!



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